What kind of content interests you most?
This shapes the niche category — pick whatever genuinely appeals to you.
What's your primary income goal?
Be honest — this determines whether to optimize for RPM or audience size.
How many hours per week can you commit?
Some niches need deep research. Others can be batch-produced in a weekend.
How do you feel about competition?
High competition = proven demand, harder to break in. Low competition = easier entry, smaller ceiling.